Essential business training for 21st century managers & entrepreneurs
Participants in CMBP 2027 will be invited to join 3 introductory online sessions held over weekends in May, and the 14th edition of the program will feature an on-site training module in China from May 31 to June 18, 2027.
The China Management & Business Program (CMBP) offers a unique and intensive set of crash courses – for a total of more than 100 hours of intensive training – designed to equip a high-power group of prospective managers and entrepreneurs with strategic skills in the areas of business internationalization, cross-cultural management and creative entrepreneurship, with a focus on China and Europe.
The CMBP curriculum has been specifically designed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals. All faculty members are accomplished business executives, legal professionals and academics from some of the world’s best universities and most dynamic companies.
The program aims to respond to the growing demand for highly-qualified profiles combining substantive competence on China and Europe, good command of the basics of international business, and an entrepreneurial spirit free of naiveté.
Teaching methods
A maximum of 50 participants are admitted to the program to ensure MBA-style interaction in class.
The teaching methods employed by CMBP faculty members focus on action learning, whereby teaching aims to develop knowledge, competencies and transferable skills students can use in the business world.
In-class training sessions comprise formal lectures, team project works, case studies analysis, business model testings, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first-hand experience of entrepreneurship and management across China and Europe.
A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.
Throughout the program, participants are assigned to working groups composed of members with complementary skills, academic backgrounds, and professional experiences. Each group collaborates to develop a China Plan: an investable business idea to be launched in or with China. The concepts, frameworks, and insights explored during the plenary sessions, together with the business case simulations, provide the foundation for shaping each project. At the end of the program, every team presents its China Plan to the class and faculty.
F2F plenary sessions
All participants work together with the facilitator in order to:
Discuss critical issues and share best practices
Acquire new tools/ methodologies/insights
Focus on specific key working areas, defining actionable plans
Group projects
Participant work in sub-groups in order to:
Enhance their teamwork capacity
Deploy what has been learnt in plenary sessions
Implement best practices and experiment new ones
Business cases
Highly interactive learning environment in class through case study discussions and exercises
MBA-style methodology based on real business cases
Group coaching at both group and individual level to boost skills, overcome gaps, stimulate innovation and deliver actionable plans
Timetable
Details of the modules and activities planned for CMBP 2027 are currently being updated. The full timetable will be shared with admitted participants.
For the 2027 edition of the CMBP, participants will be invited to join an introductory online module before taking part in a three-week on-site module in China. Classes were held from 9 am to 12 (morning sessions) and from 2 pm to 5 pm (afternoon sessions). A combination of lectures, case studies, business simulations, and conversations with guest speakers provided participants with a comprehensive and immersive learning experience.
Online weekend modules (may 8-23, 2027)
Geopolitics of China-EU relations
China-EU business relations
Marketing & Product Development
Corporate Finance in China
Geng
Xin
Business Strategy & Finance
WEEK 1 - HAINING (MAY 31 - june 6)
Problem Solving & Decision Making
Walter
Joffrain
HR Management - Getting People to Cooperate
Graham
Mitchelmore
Company & Cultural Visits
WEEK 2 - HAINING/HANGZHOU (june 7-13)
Intellectual Property and Data Strategies in China
Edoardo
Agamennone
Doing business in China
Edoardo
Agamennone
Entrepreneurship & Innovation in China
Edoardo
Agamennone
Marketing in China
Jaroslaw Marek
Linka
Career Develpoment in China
Bruce
Alter
Company & Cultural Visits
week 3 - HAINING/SHANGHAI (JUNE 14-18)
Cross-Cultural Negotiations
Edoardo
Agamennone
Corporate Banking, Trade Finance & FinTech in China
Bruce
Alter
Company & Cultural Visits
Partner & promoting institutions
CMBP is promoted by the TOChina Hub, an integrated knowledge hub established by the University of Torino, ESCP Business School and T.wai – Torino World Affairs Institute, in partnership with ZIBS - Zhejiang University International Business School
The teaching methods employed by CMBP faculty members focus on action learning, whereby teaching aims to develop knowledge, competencies and transferable skills students can use in the business world.
In-class training sessions comprise formal lectures, team project works, case studies analysis, business model testings, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first-hand experience of entrepreneurship and management across China and Europe.
A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.
A select group of universities and organizations from Asia and Europe have been supporting the program as partners of CMBP since 2013:
