Essential business training for 21st
century managers & entrepreneurs

The 11th edition of the program will feature 3 introductory online modules during weekends in April, followed by on-site training in Haining, Hangzhou and Shanghai, China, from May 12 to 25, 2024.

The China Management & Business Program (CMBP) offers a unique and intensive set of crash courses – for a total of more than 100 hours of intensive training – designed to equip a high-power group of prospective managers and entrepreneurs with strategic skills in the areas of business internationalization, cross-cultural management and creative entrepreneurship, with a focus on China and Europe.

The CMBP curriculum has been specifically designed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals. All faculty members are accomplished business executives, legal professionals and academics from some of the world’s best universities and most dynamic companies.

The program aims to respond to the growing demand for highly-qualified profiles combining substantive competence on China and Europe, good command of the basics of international business, and an entrepreneurial spirit free of naiveté.

Teaching methods

A maximum of 60 participants are admitted to the program to ensure MBA-style interaction in class.

The teaching methods employed by CMBP faculty members focus on action learning, whereby teaching aims to develop knowledge, competencies and transferable skills students can use in the business world.

In-class training sessions comprise formal lectures, team project works, case studies analysis, business model testings, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first-hand experience of entrepreneurship and management across China and Europe.

A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.
  1. F2F plenary sessions

    All participants work together with the facilitator in order to:
    • Discuss critical issues and share best practices
    • Acquire new tools/ methodologies/insights
    • Focus on specific key working areas, defining actionable plans
  2. Group projects

    Participant work in sub-groups in order to:
    • Enhance their teamwork capacity
    • Deploy what has been learnt in plenary sessions
    • Implement best practices and experiment new ones
  3. Business cases

    • Highly interactive learning environment in class through case study discussions and exercises
    • MBA-style methodology based on real business cases
    • Group coaching at both group and individual level to boost skills, overcome gaps, stimulate innovation and deliver actionable plans

Timetable

The timetable of CMBP 2024 will be shared with admitted participants in the upcoming weeks.

The CMBP 2024 begins with an introductory online module held during weekends in April, followed by an on-site module in China which takes place over 2 weeks, with classes running from 9 am to 12 (morning sessions) and from 2 pm to 5 pm (afternoon session), CEST time. A mix of lectures, case studies, business simulations, and conversations with guest speakers will provide a full learning experience.

See below for the list of core modules offered by the program. Further details on all modules and company visits will be uploaded in the coming days.

Online weekend modules (april 2024)

Geopolitics of China-EU relations

Giovanni
Andornino

China-EU business relations

Edoardo
Agamennone

Doing business in China

Edoardo
Agamennone

Key Elements of Strategy

Vittorio
De Pedys

Finance & Accounting Essentials

Vittorio
De Pedys

Marketing & Product Development

Regina
Brix

week 1 - haining/hangzhou (mAY 13-18)

Opening Ceremony

VUCA Era Opportunities & Emerging Markets

BEN
Shenglin
Qu
Haidong

Problem Solving & Decision Making

Walter
Joffrain

A new track of innovation: immersive economics

Zhang
Ruidong

Company & Cultural Visits

week 2 - Haining/shanghai (may 20-24)

Manufacturing in China: from 1.0 to 4.0

Wang
Yiwei

Innovation in China

Sheikh Fayaz
Ahmad

Company & Cultural Visits

Leadership and Organizational Behavior

Graham
Mitchelmore

Logistics, Customs & Operations in China

Edoardo
Agamennone

Cross-Cultural Negotiation

Edoardo
Agamennone

Partner & promoting institutions

CMBP is promoted by the TOChina Hub, an integrated knowledge hub established by the University of Turin, ESCP Business School & T.wai – Torino World Affairs Institute, in partnership with ZIBS - Zhejiang University International Business School

The teaching methods employed by CMBP faculty members focus on action learning, whereby teaching aims to develop knowledge, competencies and transferable skills students can use in the business world.

In-class training sessions comprise formal lectures, team project works, case studies analysis, business model testings, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first-hand experience of entrepreneurship and management across China and Europe.

A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.

A select group of universities and organizations from China and Europe have supported the program as Associate Partners of CMBP since 2013: